With a growing media mix of channels, devices, and platforms to advertise across, the need for strategic planning has never been greater. But with increased data regulation, changing privacy standards, and the phasing out of 3rd party cookies, marketers are pressed to find new sources of data and information that help them create and launch more effective online advertising campaigns.
Enter contextual insights and trends, or Contextual Intelligence, for short.
Amid the various industry shifts occurring in digital advertising, contextual targeting is experiencing its own renaissance. What was once a brand safety solution applied to campaigns at the point of activation is now being used to inform planning and strategy recommendations earlier in the campaign cycle. Why? Because increased agency and brand budgets call for customized technology and actionable insights to drive strategic planning.
Download The Digital Marketer’s Guide to Contextual Insights and Trends Whitepaper