Customer demands are changing, and so are their expectations.
They prefer businesses that don’t just care about them untilthe ‘sale’ but deliverthem a worthwhile experience pre, during and post the purchase is made. In this new economy, the companies that put the customer at the center and are able to deliver such holistic customer experience will come out on top. To become a more customer-centric company, it is essential to move from a ‘funnel’ approach to CX to a ‘flywheel’ approach.