Amazon Business, which offers a similar experience to Amazon’s consumer website as well as a massive selection of products, is now used by more than 5 million business customers worldwide. But operating a thriving B2B marketplace isn’t just for Amazon and other digital disruptors.
“Owning and operating a marketplace can be a game-changer for a wide variety of B2B businesses, including manufacturers and distributors alike,” explains Angela Troccoli, senior director of product marketing for Mirakl, a leading marketplace platform. “For example, if you are a manufacturer, you could use a marketplace to give your end customers a great online buying experience while allowing your distributors to fulfill orders placed on your marketplace.”
She adds that, if you’re a wholesale distributor, you can expand your assortments or manage substitutions when inventory is low by inviting new third-party sellers to list and fulfill orders on your primary ecommerce website.
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