The Customer Experience Is Everything
Enabling commerce through messaging apps isn’t just about creating a new sales channel. It’s about delivering a stronger customer experience by providing the service that people want in the place they want to access it. This is why each of the tips above has one thing in common: making the chat experience as great as possible for the user. By focusing on the customer experience — not just revenue — you can create a user experience that will keep customers engaged and eager to connect in the future.