Where are customer journeys heading?
Looking ahead, we can safely say that physical and digital experiences will continue to converge as people interact with brands in stores and venues, as well as across a variety of digital platforms. Interactive and immersive entertainment experiences are likely to be turbocharged by 5G connectivity, A/R virtual models, 3D, live streaming and simulation.
Technology has made great strides in recent years, driving companies within telecoms, media and entertainment to catch up. Making it possible to experience a product you can’t yet touch, providing customers with more information on products they’re genuinely interested in when they’re visiting a store – these are services that customers increasingly expect. As technology continues to become more and more present and 4 important to everyday experiences, marketers have new opportunities to fine-tune customer journey experiences to expectations. Just imagine for a moment what you could do with everything new technologies can offer