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The Digital Marketer’s Guide to Contextual Insights and Trends

With a growing media mix of channels, devices, and platforms to advertise across, the need for strategic planning has never been greater. But with...

It’s time to automate your sustainability efforts

Addressing global economic and societal crises, while protecting our planet, presents some of the greatest challenges of our lifetime. Businesses need to act now...

Collaborative Work Management for Marketing Teams

Marketers are under more pressure than ever before. From running strategic lead gen campaigns to creating engaging content to raising awareness on social media,...

IDC MarketScape: Anbieter von Software für Retail-CommercePlattformen weltweit – Anbietervergleich 2020

Die sozioökonomische Situation wandelt sich mit dramatischem Tempo – und damit entstehen auch neue Trends im Einzelhandel. Einzelhändler müssen nicht nur mit Innovationen aufwarten,...

The Marketing Executive’s Guide to Leading Business Transformation

Consumer expectations are rising, competition keeps growing, and channels continue multiplying. The only way for companies to stay relevant and overcome these challenges is...

Digital Transformation Roadmap For Contact Centers

Enterprises need to review and update their digital transformation strategies and plans to incorporate new approaches driven by the pandemic. These include modifications to...

Beyond digital – customer care in the mobile age

Mobile forms of communication, including devices, apps, and the in-app experience are transforming the way business is done, and the way consumers shop, play,...

Improving customer experience and revenue starts with the app portfolio: Americas spotlight

In October 2019, VMware commissioned Forrester Consulting to evaluate executive sentiments about the state of their current application portfolios, their ability to create terrific...

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