The world has been captivated by generative artificial intelligence (AI) and its potential to transform how we communicate, create, and operate. In large part, the fascination with generative AI has been spurred by consumer-facing applications, such as ChatGPT and YouChat. These groundbreaking chatbots have revealed an awe-inspiring ability to mimic human creativity and conversation.
But the true strength of generative AI goes beyond general-knowledge chatbots. Organizations are just beginning to peel back the layers and uncover ways generative AI can help them innovate. They are eager to embrace these possibilities—and for good reason. According to Goldman Sachs, generative AI could raise the global gross domestic product (GDP) by almost $7 trillion and increase productivity growth by 1.5 percentage points over a 10-year period.
