May we be the first to welcome you to the post-pandemic world. If you’re not here yet, you will be soon and once you’re here, you’ll notice a few things. The marketing landscape has changed. For starters, marketers are increasing spend, and working harder and faster with a larger digital presence.
With the increased budgets and rapid digitization comes a new set of pain points for teams. For example, thousands of tools and channels support marketers to execute campaigns, especially in the digital space. However, many teams suffer from an oversaturation of platforms, and it can be difficult to access comprehensive data and real-time insights from disparate tools serving different functions. Subsequently, it becomes harder to effectively manage and capture campaign performance, and prove the ROI of marketing efforts to the rest of the business.
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