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The Advocate, Saul Lopes, hits the holy grail of marketing — doing more with less

Tell us about this award win, recognizing a transformational shift.

When our CEO joined, he set a mantra that, ‘W e help everyone enjoy amazing technology’.

That’s such a great business vision because it focuses us on an inclusive journey. We are a major retailer, so everyone in the UK is our potential customer. It also focuses us on the end-to-end customer journey: How do I help you choose the right technology? How can I help you buy it? How can I help you better use it after you bought it?

This business vision expands across our entire omnichannel customer journey.

Download The Advocate, Saul Lopes, hits the holy grail of marketing — doing more with less Whitepaper

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