Tell us about this award win, recognizing a transformational shift.
When our CEO joined, he set a mantra that, ‘W e help everyone enjoy amazing technology’.
That’s such a great business vision because it focuses us on an inclusive journey. We are a major retailer, so everyone in the UK is our potential customer. It also focuses us on the end-to-end customer journey: How do I help you choose the right technology? How can I help you buy it? How can I help you better use it after you bought it?
This business vision expands across our entire omnichannel customer journey.
