The Art of Marketing Campaign Planning
Planning a marketing campaign is a complex, timeintensive process that involves coordinating multiple
individuals and teams in a tightly scripted effort. In addition, today’s typical marketing campaign is likely to involve more than a dozen essential tactics including an array of digital components. With so many different factors to manage and ever increasing time pressures, it’s easy to overlook some basic marketing essentials. In planning your next campaign, here are eight pitfalls that you should carefully avoid:
One of the signs of a corporate silo mentality is planning by spreadsheet. Each group and team has its own spreadsheet unconnected and not shared with other teams. The solution? Dump the spreadsheet. You need to consolidate all projects in one place to let every team see dependencies and where resources overlap.
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