Updates are required across multiple platforms and channels
Your team wastes precious time updating content across multiple platforms for multiple channels (and likely struggles to find a single owner for the final approved content). When content must be updated across the entire customer journey, multiple teams are making changes, uploading changes, and then checking to make sure those changes are implemented correctly—it’s a huge time suck for the organization as a whole. Plus, when one channel is updated before another, a customer is likely to see inconsistent content as they travel through their journey. This creates a poor, disjointed customer experience.