How does a Headless CMS work?
Headless CMS works via APIs. Content is created in the headless CMS. This same piece of content is then rendered for all relevant channels via an API for each application.
For example, a furniture retailer is running a promotion on a red armchair. The photograph, product details and promotional information are created in the headless CMS. It has been agreed this product promotion will be placed on the website and shared with the market via Facebook Messenger; email; WhatsApp; Apple Watch and social channels Twitter and Facebook. Using APIs for each of these applications, the promotional information will be extracted from the headless CMS and quickly and accurately distributed across each of those communication channels in the correct format.
