Experience Leaders keep content centralized
Experience Leaders are companies that practice personalization at scale, delivering increased value to customers and their business by providing a personalized experience across every touchpoint.
All assets must be tagged with the right metadata in order to be found. That’s asset management 101. A DAM should let teams add metadata and tags manually as needed, but let’s face it—manually tagging tens of thousands of assets is an impossible task…and a nonstarter for personalization.