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2023 DIGITAL MARKETING REPORT Top challenges and opportunities

Challenges to digital marketers’ success

The economic and competitive landscapes are creating friction for digital marketers.

As economic concerns increase, 65% of digital marketers report that their companies are prioritizing market growth and expansion in 2023. However, market expansion doesn’t come without challenges, especially during economic uncertainty. Two out of five digital marketers (40%) anticipate market expansion and growth to be challenging for their company.

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